Mobile App

Customer’s Perspective for Having Business App

Why do people buy smart phones these days? So that they can browse the internet faster or look trendy? No, it is because smartphones can run various applications or apps. That means smartphones are serving as a platform where a user can download, install, and operate on an app s/he is in need of. Mobiles phone is no more a mobile phone now-a-days. It is called a mobile device. Customers are getting facilitated, and they can install/ uninstall the apps as per their need. Of course, facilitation is the mother of urgency and hence myriad businesses are running after apps.

How App Helps Driving Business

To be detailed, let's understand the different perspectives that affect the business operations.

Customer who knows about your business:

In case, your customers know about your business and products or services, you got the aces of a deck in your hand. All you now need to know how to play the cards efficiently. Regardless of you’re an established business or a start-up, how your customers reach you affects the business strategies and lead generation. “Subscribe our Newsletter” pop-up is not enough because, many at times, customers don’t pay mind at that. But when they see your business app in a well-established app store e.g. iTunes, Google Play, they download it to keep an eye over the updates. Another benefit is the lead generation because when your customer suggests your business app to their friends for the updates of a specific product/ service, you are getting new leads for your business.

Customer who wants to know about your business:

Say you are a customer, you need a certain product every week. To get that product, you go to the same store and buy that product from a specific brand. As you have been using this product for a long time, so you now know about the brand. But if you see the same product from a different brand, there are even-steven chances you give the product a go in the first place. You may like to know about the business first. To know the business, you either jump on their website or app. Now, having an app on Google Play or iTunes also shows the downloads, in turn, affects customer’s mindset about a new business. This thing usually doesn’t happen with a website.
A business app not only boots up the lead generation, but it is also helpful in some other ways. For instance, interactivity and responsiveness are primary concerns in Web 2.0 websites. However, both these techniques affect website’s performance that is not the case with a business app. That’s the why leading and established businesses prefer business apps over other technologies.